Email Marketing Best Practices – Keep it Real
Often referred to as an automatic responder or an automatic email responder, the autoresponder is an indispensable website marketing tool that is fundamental for building and communicating with your contact list. The key to success with email marketing is using your autoresponder properly.
As far as marketing online goes, you always want to be sure that you employ the very best email marketing practices to ensure that you get the biggest bang for your effort – especially where your autoresponder is concerned, and the best way to do that is to keep it real.
What do I mean by keep it real? Well, for starters, don’t do what everyone else does and use it to inundate your subscribers with offer after mind numbing offer for your product or service… To do so will only serve to irritate your contacts – and you don’t want to do that. Your contacts are gold – treat them as such, and treat them with the respect they deserve.
You really do want to stand apart from the crowd, so always keep it real and be a real person at the end of your autoresponder. Show your subscribers that you have a genuine interest in them and make it your goal to give, initially, rather than receive.
Your subscribers likely opted into your list to receive some kind of offer you made for information (you did make an offer for a valuable free report or e-book… didn’t you? If not, you should!). Be sure to deliver that information in abundance and make sure it’s fresh, relevant, and insightful.
The information you share with your subscribers is going to serve you in two ways. First, it’s going to fulfill your contacts’ need for valuable information, and second, through that information you will shine as an expert in your field and market… and not just any kind of expert – a friendly expert who kindly shares their wisdom with others.
That’s keeping it real, step one. Step two is to keep up the good work and develop relationships with your contacts. Encourage them to interact with you. Ask questions, ask for opinions. Ask if they enjoyed your report or if they need help with anything related to whatever it is that you bring to the market.
Your autoresponder is the perfect tool for such a task because it allows you to personalize your messages. This is one of the greatest features of an autoresponder because it allows you to address each contact by name while you make use of a personal, conversational tone in your communication, which in turn will make your contacts feel like you wrote the message just for them.
Believe me, you’ll get a lot more action from your contact list if your subscribers feel that you have a genuine interest in them as individuals rather making them feeling as though they are just another sale… and believe me, they can tell the difference. They can smell it! So don’t hesitate to show your subscribers that you care. Be a real person. Be accessible and approachable.
One of the very best email marketing practices that you can take advantage of as regards your autoresponder is keeping it real. This will help you stand out from the crowd while you establish yourself as an expert in the eyes of your contacts – and believe me, you do want them to view you as an expert because people trust experts…
Not only do people trust experts, they also tend to purchase things from other people whom they trust.
Keep it real. Don’t alienate your contacts with 20 sales messages every week, each touting how great your product or service is… Instead, use it to cultivate sincere relationships with as many of your contacts as possible. Share insight and information with your subscribers. Share it freely and from the heart, and you will never want for sales.
By: Morgana Braveraven
Morgana Braveraven has been marketing online for more than eight years. For more great Internet Marketing Help and further information on the best email marketing practices visit Morgana at: http://Smart-Internet-Marketing-Help.com
