Social Network Marketing – Does It Work?
Social network marketing is the most powerful way to build your network marketing company on the internet. This system is so powerful it builds upon itself.
It uses the power of your online social influence with the greatest tools ever invented automation and mass marketing. It works extremely well because you are targeting people you have already built a relationship with, so there is trust pre-established.
This is important because so many people online just try to draw people into their network marketing company without using rapport and attraction marketing.
Attraction marketing is the core of social network marketing. Attraction marketing is the ability to show people what you have, and let them come to you.
If you are chasing people down you will never build your network marketing business. Most people don’t like stalkers. If you show them, and then let them come to you in their own time, the leverage this creates is huge.
You must establish yourself as a leader in the marketplace and the flood gates will start to open. This can happen faster in social network marketing than anywhere else because your friends will watch you develop into a powerful leader right in front of their eyes.
To take advantage of this trend there are only a few tools that you need. You must have a Facebook page(obviously) and you should take advantage of a fan page. A fan page is crucial because Facebook will flag you if you do too much marketing through your primary Facebook account.
You should also take advantage of a blog. They are cheap and easy to set-up. You can even set up a free one on WordPress if your short on cash, but you cannot take advantage of plug-ins if you use the free one. You should also create a second member only blog, where your members can go to watch trainings you have recorded and unique tools you have available to your team. This will add some mystique helping add to your credibility.
These last few tools are optional but extremely powerful. Taking advantage of you tube is huge. It can help you bring face value to your social network, and nothing has the ability to go viral faster than a you tube video. If you happen to land this with a properly positioned video you can explode your business almost overnight. Realistically though slow and steady will win the race.
Article marketing can also really help launch your image on the social networks, especially if you know how to position yourself as an expert and get rankings. I also know that people are achieving amazing results on twitter, but I have just started to tap into that market in my social networking strategy.
Lastly, one of the most powerful benefits of social network marketing is that you will end up building a very targeted list. This is powerful because as you put out or affiliate with good tools, you already have a list that you can quickly monetize. What a great deal to be able to sell useful products to a group of people who consider you a friend or expert.
Always make sure that what you’re offering is top quality. A good rule of thumb is if you don’t use the product, don’t market it. Your credibility is on the line and you must keep it intact. Another rule to keep in mind, make sure you are offering more value than product endorsements. Eighty percent of your communication should be useful to the community as a whole, and the other twenty percent can be promotional.
In conclusion, social network marketing is a great way to launch your career online, with low cost and allows you to brand yourself as an expert over time. When this kind of reputation is gained online these people will eventually follow you offline. When that happens you will start to make waves.
By: Matt Voegtli
Matt Voegtli has been growing on the internet very successfully. To get 70 minutes in free Facebook training check out my social network marketing training. See you at the top!
